Album Artwork Mood Board

I have to create a digipak as my course required in A2 media studies. In order to understand better of digipak conventions, also need to take inspiration from more unique album artwork within the pop genre, I have found those images below from google to produce a mood board to get more ideas about my production. Moreover, the existing album artwork I have chosen below are the same style as the digipak in my mind of my music video.

As we can see, all the album covers are quite colourful and vibrant, which are typical pop genre style. In term of colour scheme, they prefer to use pink, red, purple which kind of bright colour rather than use black and grey (black and grey usually are used in rock/indie genre of digipak). Notable exception this include Hard Candy, Nicki Minaj, Avril Lavigne, Rihanna, Justin Bieber and so on, however all the album cover I have chosen using 'star image' to reinforce the idea of artists. In addition, the name of the artist are always in the biggest type front shown on the cover. Because the artist is always the key to sell the albums, they are the selling point to increase the promotion.

To be more precise, looking at the album presented by Rihanna. The whole front cover is filled in by her face, the colour scheme of the cover is consistence with her hair colour. When Rihanna releases this album-"Loud", she is well- known and liked by many people. Therefore, this new album cover is so simple which only contain the star image and the album name. The publisher dosen't put the name of artist in the front, all they need is just using the image of Rihanna's face because she is famous enough to let everybody knows her. On the other hand, the album cover without artist' s name can attract people to buy the album as they are curious about who is she? In order to stimulate audience' buying inclination, the image of Rihanna shows her eyes are closed and her mouth is slightly opened seems wanting to say something/sing.

Interestingly, Coldplay's album does not include an image of their own. As we know, Coldplay is a male band so that their target audience will be female. The front cover of their album just uses brightly coloured patterns and the sky with clouds as the background. And the image of a female in the middle of the cover which is not very clearly combining with the background and patterns. The band do, however, like to portray themselves as being quite indie and mysterious to some extent.

In order to create a typical pop genre digipak, I am going to combine both 'star image' and vibrant colour together. The main colour scheme of my product will be purple, pink and grey, which is similar to the album of Justin Bieber shown above. Moreover, in term of front choice, I have noticed that the type face in each album are in the similar style. Therefore, I am going to choose some interesting type face and use them both for the album name and the artist name.