Obama
Thursday, 27 June 2013
Thursday, 13 June 2013
Summary of the theory of Andrew Goodwin
To be awarded level 4 for your research and planning you must show evidence of detailed research into music videos of a similar genre. Below is a summary of the theory of Andrew Goodwin.
First of all, the music videos must demonstrate genre characteristics, which means the atmosphere created by images must fit the genre. For example, music videos of country music is always setting in the farms or rural, good environment with catcher,blue sky and happy rustic atmosphere.
Secondly, the images should be linked closely with the lyrics.A music video is used to give a better explanation of the song, so that the images representing meaning of the song correctly is important.
Not only the connection between lyrics and visuals, but also there is a relationship between music and visuals.The tone and atmosphere of the visual reflects that of the music. In another words, the music and the images interact to infected audience.
Thirdly, he demands of the record label will
include the need for lots of close ups of the artist and the artist may
develop motifs which recur across their work (a visual style).
The next one is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
The last but not least, there are often intertextual reference (to films, tv programmes, other music videos etc).
The next one is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
The last but not least, there are often intertextual reference (to films, tv programmes, other music videos etc).
Wednesday, 12 June 2013
The purpose of a music video
The purpose of a music video in my mind is to:
1.Sell the song, a better way let audience to remember the song.
2.To give listner a better understanding of the song (narrative of the song/ atmosphere of the song)
3.The song can get more oppotunities to be known by people.(A music just can be listen without image, so there are limited ways to disseminate in the form of sound.But music video can be shown on TV, social network and so on.)
4.To give musician a oppotunity showing their talent in other areas, such as acting , dancing and so on.
5.To make money:
Expanding revenue streaming through selling CDs , DVDs, posters and other merchandises which is connected with the music videos.
Putting music videos on the website and colleting fee from the audience who want to watch it.
1.Sell the song, a better way let audience to remember the song.
2.To give listner a better understanding of the song (narrative of the song/ atmosphere of the song)
3.The song can get more oppotunities to be known by people.(A music just can be listen without image, so there are limited ways to disseminate in the form of sound.But music video can be shown on TV, social network and so on.)
4.To give musician a oppotunity showing their talent in other areas, such as acting , dancing and so on.
5.To make money:
Expanding revenue streaming through selling CDs , DVDs, posters and other merchandises which is connected with the music videos.
Putting music videos on the website and colleting fee from the audience who want to watch it.
Tuesday, 11 June 2013
A2 Brief
Get Ahead at A2
A2 Brief 2013
1. A promotion package for the release of an album, to include a music promo video, together with:
• a digipak for the album’s release;
• a magazine advertisement for the digipak.
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