Risk Assessment

Before shooting the film, I have produced a risk assessment as to identify any risks which might happen during filming. Producing this assessment is in order to make sure all the processes of producing the music video can be successful. So that I have to think about the strategy to overcome all the situation which is possibly happened. This risk assessment contain the issues and their location, responsibility as well as strategy individually.

Risk Assesment from cherrycai11

Shooting Schedule

I have made the Shooting Schedule to remind myself when filming the video, it includes detail of each shot and give me instruction to do the filming. On the other hand, it also tells what type of shot this is, what the action of actor is doing as well as the location and props I need. 

Hopefully the document can tidy up all my idea and present a clearly thought of my music video.

In this document, it only shows the shot type , action and mise ne scene but no editing detail. On the other hand, I can not make sure all the props would be used in my product have been mentioned in this shooting schedule, I might do some slightly changes during the filming.

REVISION: If need more detail, can also look at the Storyboard and the Animatic.

Shooting schedule from cherrycai11

Call Sheet 2

Call sheet2 from cherrycai11

Call Sheet 1

Call sheet 1 from cherrycai11

Storyboard Animatic

Using the storyboard, I have scan it into computer, and cut each frame into individual part. Then I have arranged them from shot 1 to shot 60 in order to help me making the Animatic more conveniently and faster. I was thinking about the beat matching with the picture while I was cutting them. The cutting procedure made me tidy up all my thoughts which was helpful for me to edit the Storyboard Animatic by Final Cut HD.

Here is the animatic version of my storyboard, it presents more details about my music video which links the frames in my mind with the track I have chose. On the other hand, it also makes me realize that there are still some shortages of my idea so that I have to develop the content in my music video.  

Storyboard

Here is the storyboard I have done in order to provide the basis of filming process. There are 60 shots in total but I think that there would be some addition and slightly changes in my final product. Moreover, the link between frames and song will be presented more detail in Storyboard Animatic, it can presents how the beats match with the frames so that you can understand my idea better.

PAGE 1(shot 1-shot 6)

PAGE 2(shot 7-shot 12)

PAGE 3(shot 13-shot 18)

PAGE 4(shot 19-shot 24)

PAGE 5(shot 25-shot 30)

PAGE 6(shot 31-shot 36)

PAGE 7(shot 37-shot 39)

PAGE 8(shot 40-shot 42)

PAGE 9(shot 43-shot 48)

PAGE 10 (shot 49-shot 54)

PAGE 11(shot 55-shot 60)

Pop Genre Digipak analysis

Digipakanalysis2 from cherrycai11

Initial idea (mind map)

After making decision of the track I would use, I put all my idea together and made a mind map by hand. Here is the initial idea I had written on a A3 paper. 

Lyrics Breakdown (Revised)

 I've began to put down the detail of each lyric, I can update the Lyrics Breakdown with a brief idea of where certain elements will be put into practice within the video.The picture below is the draft work made by myself which includes the contacts of my music video.

Treatment sheet 1

I have made the treatment sheet in Words, but unfortunately, there is something wrong when I put the Words document in Slide Share. All the pictures were put forward and the words below the pictures. In this situation, I decided to use screen shot of the document and put it below.

Here is the evidence that I have put it in slideshare.

Treatm~1 from cherrycai11

Treatment Sheet 2

Treatment 2 from cherrycai11

Song request

In order to ensure that my project can go forward, I need to request permission from the record label responsible for the track.I have to find out which record labels the sing was managed and produced under Universal music group and Gut. I have sent email to them individually and asked for the permission.

The evidence below is that I have asked permission to use the song "price tag" by the Jessie J as part of my coursework.

Record Label

Here is the record label I have designed to give out product its own identity.I named the records company 'rocket' which fits in with the pop genre in my opinion as it looks stylish and in fashion. I created it on Photo shop and  another Chinese software, and I also designed it in many different effects which were shown below.Black and white is the classical colour which is never out of fashion so I choose it as the main colour of the logo. In order to stand out the company I have make the pattern of rocket in red. This is a records company so I made the word "RECORDS" in red as well so that people can learn about this is a music records company at the first sight.
Designing a record label can let us learn more about how to finish a album(CD) completely. And design a good record label should be creative and have lots of special ideas in my view.

 

 

 

 

 

Lyrics Breakdown

As I decided to make music video for this song which is 'price tag' by Jessie J, I 've broken down the lyrics of song. I noted down exactly when each line of lyrics starts and ends, and I found this is not easy because the beats of song are really fast and peculiar , especially the rap part.On the other hand, I found  there are plenty of repeats of lyrics in this song in common. I would try to use these repeats to link the narrative and star image and present a creative music video. I thought that I would use lots of close up and long shot in my music video basically. 

Lyrics breakdown from cherrycai11

Personal Skills Audit

Personal skills audit name from cherrycai11

Song Choice

This is the song I am going to do my music video to: Price Tag-Jessie J.  In my view, this is a really good song and very meaningful. It tells people that money is not everything and a happy lifestyle is promoted in this song.I love this song very much basically. Actually, the music video of this song is exist but that is really simple. In this situation, I decide to remake a music video for it through adding some plots and plenty of interesting camera shots and editing.

Magazine Analysis 2

 

Jessie J is an English singer and songwriter who has wrote for artists such as Chris Brown and Miley Cyrus.She is well-known and liked by many people especial teenagers.This magazine advert is used to promote her debut album 'Who You Are' which is charted at number two in the UK. Obviously, her debut album has got a huge seccess and I decide to analyse the magazine advert of it.

As we can see, the majority of the poster is Jessie' s face. It can be regarded as a solo of the artist which is completely important as the main selling point. This image gives audiences a strong message because it looks really powerful and dominated. It seems to tell audiences the songs on it are really powerful as well, in order to entice people purchase the CD and know more about Jessie J. As the first album is released, the designer doesn't use lots of colour but black dominated the poster. To be more precise,,her lip is in black as well as nails and hair. The heavy colour emphasises the style of artist and the type of her music . In addition, the heavy make up and outfit all integral to the image and which suggest a DJ or rock pop style music included in it.

In contrast, the name of the artist'Jessie J' is in gold colour on the centre of the poster.Her name is stood out as in gold so that people can see it at the first sight. The artist is known by people even more important than advertising the album, because a famous artist can brings more benefits. The name of album is below the name of artist in white. Gold and white are two totally different colour so people would notice 'Who You Are' easily.Moreover, on the botton of the poster, the album title is repeated thich can be regarded as a method to reinforce the memories of audiences about this album. A sentence below the album name says' includes the #1 internation smash' ,this kind of language is used to make stunt in order to province people to buy the album.The last but not least, one of the songs named 'Price tag' which is feated with B.O.B is mentioned on the poster. When fans of B.O.B read it they probably would like to be the fans of Jessie also.

The company logos and official website are all shown on the poster , it helps the company improve their popularity and expand the company income.

 

music video narrative analysis

Music video narrative analysis from cherrycai11