I have to design a digipak for my music video as a series of products which is required in A2 course work. As a result, I need to analysis some real digipak products. Otherwise, the media theory is not relevant to here.
In my digipak analysis, I have picked a album named"good girl gone bad:reloaded" from Rihanna which is quite match with the pop genre.Comparing with the reloaded one and the original one, as we can see, the name of artist is still in the middle of the front cover, but it is changed colour from darkcyan to bright red. In addition, the background colour is also changed from black to darkcyan. Those changes make they look difference at the first sight but actually there is a certain correlation between them. The reloaded one looks more prominent with sharp colour of the typeface and brighter colour of the background. Moreover, the view of Rihanna is enlarged and there is a slight change of the position of the star image. Although they are the same picture, this two album covers give totally different effects to audience.
good girl gone bad: reloaded good girl gone bad
To analysis the cover of the reloaded album, the name of singer in red is quite sharp and big in the middle of the cover because the artist is the selling point of album. On the other hand, sharp colour means to catch audiences' eyes on shelves in order to sale this album and advert the singer. The front pane looks succinct and clear, the name of the album which is "good girl gone bad:reloaded" is written in small size under the name of the artist in white colour and the "RELOADED" is written in capital words in red. This method stands out that this is a new album with new songs in it as well as the songs in the original one. Turning to the image of Rihanna, she is leaning back at a 45 degree angle making a diagonal from the botton left to top right.Her arms are in front of her in a sexual position.She is also standing sideways so that audiences can see her curve and body in close fitting and the shadow on the right of her image. Moreover, the colour of the words' RIHANNA' is in contrast with the background and her white dress, it can be said that is a quite sleek advertisement.
Consistentlu, the disc cover/label is still completely simple and clear.Its background colour is black so that every single word on the disc can be seen clearly. The name of artist (Rihanna) is quite large at the top and in red again. Similarly, the name of album is below the artist'name. Both of them like copied from the front pane, in my opinion, the designer make it in a kind of synergy to reinforce the impacts of Rihanna in order to promote and advert an artist. The name list of songs are shown below the album name, it is convinient for people to choose the music which they want to listen when they put the CD into the CD row.
In term of rear pane, the star image is shown on this pane which is a close up shot of Rihanna. As we can see, her hair cover one of her eyes and another one is staring at the viewers.The colour scheme of this image is dark ,grey and black which makes Rihanna like a mysterious , attractive lady.Otherwise, the dark colour always suggests sexy and mysterious. The face of Rihanna shown on the rear pane can let people remember Rihanna in order to advert this singer, because popularity is qute important for a pop singer. Moreover, her lip open slightly in a sexy way, it makes Rihanna look hot.The name list of songs on the right side of the pane in red ink. Its red colour let people read it clearly and learn about what dose this album content. Below the name list is the name list of the producers such as The Carter Administration, Evan Roger &Carl Strurken.
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